Business, Education and Marketing win the day

And the winners are… BUSINESS, EDUCATION, AND (drumroll please) MARKETING! 

Quarantine blues is no big news – we all knew this was going to be a tough run. 

However, focusing on the positives is so important when looking ahead at the future of your beauty and aesthetics business. 

It’s important to remember that we will at some point return to normal, and whilst it may be a new version of normal, we predict it’s going to be a busy time for our salons. 

Taking the time to support your clients remotely is a necessity at present. Phone and tablet usage is in overdrive with so many people having unprecedented time on their hands, and your clients’ Google skills will be well honed nearly 3 weeks into lockdown!

Posting regularly on social media and sending out messages of support is crucial for successful client retention. Why don’t you post some of your top tips or most valuable skincare advice? Alternatively, you could film a mini facial demonstration, or post a ‘how to’ video for a face mask made from fridge and store cupboard staples. It’s the perfect time to get creative, and if you’re not doing it, your competitors will be! 

When will you ever have time like this on your hands again? If you are successful, then you’re usually super busy right? Diaries overflowing with appointments – no time to embark on a new course, or for admin days, or for marketing. In the chaos of everyday life, it’s easy to lose sight of why you opened your business in the first place – all of those entrepreneurial hopes and dreams, only semi-realised. 

Well, here is your opportunity! 

  1. Business. Dig out that business plan. If you are self-employed, think of your business plan as a silent manager – setting you tasks, goals and objectives, and providing guidance. Have you even looked at it since you got busy? Did you have one in the first place? And, if you have taken the odd peek, maybe now is the perfect time to adapt it in line with your current business, and make decisions about what you want for your business going forwards.
  • Education. ‘knowledge is power’: there really was never a truer saying and excelling in your area of expertise will set you apart from your competitors. Your staff will revel in the knowledge that working for you means continued learning, and therefore, continued progression. As an individual, manager or owner, it means you are a ‘go to’ for clients, someone whose opinion they seek, value and trust. Trust equals retention, and retention equals revenue. Keeping abreast of trends and having an in-depth knowledge in your field generates interest and sales. Make the most of this time by taking a few online courses to extend your theoretical knowledge. Develop your team’s ‘thinking’ around retail, course sales and treatment, and come up with collaborative strategies as to how your approach could potentially be improved. Instead of scrolling through Facebook in bed, why don’t you watch a couple of those YouTube treatment videos that are always piquing your interest, but that you always seem to be too busy to actually watch?
  • Marketing. This doesn’t mean you have to be online all day, every day. If you are someone that normally finds themselves saying ‘I can’t do it, I’m no good at social media’, use this time to brush up on your online marketing skills. If you wanted to be really productive, you could even create a marketing calendar. This will prevent the last-minute panic before events and launches that always seem to come round way too soon: no more missed deadlines of half-hearted attempts at your ambitious vision. Creating a marketing calendar will give you a realistic timeline, outlining clearly when certain tasks need doing in order to deliver an event smoothly and successfully. Plan your marketing schedule around key events: Mother’s Day and Father’s Day, Valentine’s Day, Christmas etc. Find out seasonal product launch dates from your supplier; they will usually have all information available at least six months in advance. Plan launch nights and demonstration evenings well in advance, and consider scheduling them for when clients may have just been paid bonuses (end of quarter) to help you secure course sales. For each date you mark, work backwards up to eight weeks for physical events (e.g. parties, open days, open evenings) and 4 weeks for anything that just requires social media and web advertising. Think about your message, reason, budget and objective for each occasion, and allow yourself plenty of time to achieve your goals. 

Lastly, never has there been a better opportunity to become part of the community you trade in. There are volunteer groups springing up all over the place, and many of them are looking for ideas, help and morale boosting posts. Hospitals and care facilities are seeking donations of protective clothing and sanitizer gel, and this is a key way in which your business could show solidarity with our healthcare system in these trying times. These opportunities are ways that we can all genuinely help, and we believe they will pay forward when the time comes for us to re-open our doors. 

Maximise your Profits with Aesthetics

The beauty industry is filled with opportunities for you to expand and increase your profits, and one way you can do this is by introducing Aesthetic treatments to your business, such as Radio Frequency. The initial spend could set you back around £4,000, however you will see yourself and your business benefiting from the investment very quickly.

Here we have an income comparison chart based on an individual beauty therapist carrying out treatments in their salon. By adding Aesthetic treatments into your Salon, including Radio Frequency and Meso-Therapy you can double your income and save on consumables.

You will see that we have added course treatments into the diary, to show you how these work as added value for you and your business. A course is being sold to a client to intensively treat for a real results driven outcome – this will equate to many more visits per client over the course of the year – bonus!

Don’t forget about other treatments you can add to further increase your income, such as IPL and laser hair removal.

Cost of treatments in the Aesthetic Business column is less due to machinery being the main investment, rather than extensive and differing products – this means higher profits and more manageable stock levels.

Get in touch with us today to discuss how we can help you with your transition from Beauty Business to Aesthetics Clinic.

Telephone number – 01903 761100
Email address – info@carltonprofessional.com

Please note, prices in chart are set as an average using Carlton Professional gels, ampoules, enzymes and Dibi Milano products. Prices shown are COGs, not overheads.

Advanced Summer Treatments with Carlton Professional

It’s an exciting time of year at Carlton Professional, where you can add two fantastic electrotherapy machines to your beauty business for just £3995 (saving you £1000!).

Meso Lift Pro – See instant results with our Microcurrent and electroporation machine. This fantastic treatment instantly lifts facial muscles whilst the electroporation helps to penetrate beauty products deep into the dermis.

RF Face – Combines three technologies to create tighter, younger skin. Give your clients a Carlton Red Carpet facial to prepare for a wedding, holiday or any other special event, with results lasting up to two years (a course of 10 treatments is recommended).

These machines can be combined to create the ULTIMATE ANTI-AGEING facial – lifting, toning, tightening and energising the skin!

With the first 30 orders we will be giving away 4 amazing beauty products (worth £51) from the brand OLOS. OLOS uses the most effective, pure and genuine elements for its active ingredients in products, whilst not testing on animals and containing no parabens. In this free OLOS pack you will receive;

1x Fruitti Di Bosco Skin-Soothing Facial Cleansing Milk

1x Fruitti Di Bosco Skin Soothing Facial Spray Toner

1x Hydrasence Super Moisturising Intensive Face Cream

1x Vitamin Plus Pro-Age Powder (4x 1.8g vials)

Contact us today on 01903 761100 or info@carltonprofessional.com to find out more and place your order!

Terms and Conditions

All prices mentioned are before VAT

Meso Lift Pro and RF Pro offer ends August 2019

Free OLOS products are only available on the first 30 orders placed and may be sent separately from the RF Face and Meso Lift Pro package

Offer available only to salons, spas and mobile therapists

High Frequency…. Why we Still Love It!

High Frequency is one of those treatments which sometimes gets forgotten about, but it’s a timeless and essential skin rejuvenating treatment that gives brilliant results, so we felt it deserved it’s own blog post!

If your client is suffering from a few breakouts and skin dryness then this is the treatment they should be trying. It comes in two forms, consisting of indirect and direct high frequency.

Indirect high frequency is brilliant for improving the condition of the client’s dry skin, as well as improving the appearance of fine lines and aiding relaxation of the skin tissues.

Direct high frequency, on the other hand, is ideal for drying out oily areas of the face – fantastic for those with combination skin! It will also destroy bacteria whilst improving the condition of the client’s blemished skin!

We offer a great range of high frequency equipment at Carlton Professional – from our combination units to our compact units which are ideal for mobile therapists! Take a look at the following link to see our offering….

Carlton Professional High Frequency Equipment

If you’d like more information on our equipment or to find out about our finance options then contact us on 01903 761100 or email info@carltonprofessional.com!

Dibi Milano’s Procellular 365 – The Small Line with Very Big Promises!

The first dermobiotic line by Dibi Milano – scientifically formulated to renew and code the skin reticulum.

Procellular 365 targets the saprophytic bacteria on the skin’s surface, which promotes the repair mechanisms and cell longevity – the secret to cell regeneration!

This award winning product;

  • Rebuilds skin tissue
  • Strengthens sensitised skin, to resist external aggression
  • Prepares skin for aesthetic medicine interventions
  • Restores natural mechanisms that promote cell longevity
  • Promotes elimination of toxins harmful to skin
  • Retextures, promotes cohesion in fragile, worn skin, making it smooth and firm

The range of products could be sold prior to aesthetic treatment (non-ablative fractional lasers, mesotherapy, plasma, surgery), to guarantee less down time for the client and better results will be seen due to the skin being in optimal condition. It can help to speed up recovery and the optimal skin barrier functions, rapidly soothing redness rashes and irritation caused by aesthetic medicine.

Contact us today to book in a demo by calling 01903 761100 or emailing info@carltonprofessional.com

Carlton Professional made a Welcome Return to Exhibit at Professional Beauty North in Manchester after a five year Absence!

The West Sussex based manufacturer of beauty equipment, launched and demonstrated its latest range of Radio Frequency and Mesotherapy machines. These provide their salon and spa clients with the latest non invasive treatment options with amazing results and huge revenue potential!

To see these machines, contact the Sales office on 01903 761100 to arrange an in salon demonstration of these latest additions to the Carlton Professional range or to discuss  financing, which is now available on all equipment purchases! Alternatively click on the ‘Shop Carlton’ option on the menu tab.

Carlton Professional Receives VTCT Accreditation!

In response to the ever changing education sector that has seen education progressively compromised or undermined by poor quality training, Carlton Professional has launched a new Beauty Training Centre with VTCT accreditation.

Based at the Company Head Office in West Sussex, the centre will provide Level 2 facial and skincare and Level 3 Electrotherapy courses. These will be structured to allow those who want the opportunity to train for a new career to carry on working whilst studying, by combining open learning packages with practical training at our learning facility.

Bespoke refresher courses will also be available to allow individuals to update their skills.

The centre is the flagship salon and training centre for Dibi Milano skincare and APG equipment, offering training and support to salons throughout the UK.

Head of Training and Business Development, Sue Cassey said, “we have manufactured equipment for over forty years but have been alarmed by the drop in standards and the clear demand for quality training to provide salons and Spas with the quality of staff they require. We have been amazed by the level of interest already and believe working with the VTCT is the stamp of quality required for trainees and the positions they look for when they are qualified.”

For a full list of available courses please contact

sue@carltonprofessional.com

caroline@carltonprofessional.com

or ring 01903 761100

Beverley Nicholson Joins Carlton Professional as Regional Sales Manager North!

Carlton Professional have announced the appointment of Beverley Nicholson as their new Regional Sales Manager for the Midlands and north of England.

Beverley joins the Company after many successful years with OPI and is well known to many of the country’s leading salons and spas that she has worked closely with our recent years.  Beverley will work alongside Jenna Bostock who covers the south of the country, to provide national sales support to colleges, salons and spas using and purchasing Carlton Professional beauty equipment that is manufactured in the UK by the Company.

Beverley commented, “I am thrilled to be working with such an iconic British brand and being part of the team that is putting Carlton Professional firmly back on the UK map with new machines, our own VTCT accredited training centre and an amazing “beauty only” store supply solution for the industry with so many leading brands”

Beverley, who lives in Derby, looks forward to meeting many of her friends and industry colleagues at both Professional Beauty North in Manchester this month and Spa Life in Birmingham in November, where Carlton professional have a major presence with new Radio Frequency and Electroporation machines.